Why Should Companies Invest in Digital Marketing?

Mario Grigorescu
5 min readJul 16, 2022


Digital marketing for real estate is, to put it simply, the act of advertising your real estate company online. Depending on the nature of your organization and your target market, there might be a wide range of marketing activities involved. Real estate professionals have access to hundreds of various internet marketing platforms in the modern day. Because of this, developing a digital marketing plan that will work for your real estate company may seem difficult.

This article will simplify the concept of digital marketing for real estate. It will explain what role it plays and what types are most commonly used.

What is the role of digital marketing in real estate?

Digital marketing may help you promote your real estate company in a number of ways.

1. Brand Awareness

You may increase brand recognition for your real estate firm by using digital marketing. Your brand may be seen wherever your potential customers go online if you appropriately target your demographic. That may entail relevant Facebook and Google advertisements, digital display ads, or even keyword-optimized blog posts.

2. Lead Generation

Digital marketing enables you to attract new customers by highlighting your service to your intended market, which may include buyers, sellers, or tenants. You may advertise your listings to a sizable audience of purchasers and tenants through digital real estate platforms. You may create a network of potential customers and referral companies for your services by creating material that sells your expertise using your own blog, website, or social media accounts.

3. Digital Word of Mouth

One of the most powerful marketing strategies for any real estate company will always be word of mouth. Digital forms of word-of-mouth do exist. You can sure that many prospective customers are studying your business before they contact you since your internet reviews on sites like Google My Business, Yelp, and Facebook are publicly available. Your attempts at generating internet leads will be much facilitated if you concentrate on developing a solid online reputation.

4. Promotion

Multiple platforms for promoting events and new product/service offers are available to real estate agents thanks to digital marketing. Digital marketing gives you endless opportunities to advertise to your audience, whether you’re holding an open house or trying to arrange a free webinar to inform buyers or investors.

5. Repeat or Referral Business

You may produce recommendations and repeat business in a variety of ways using digital marketing. You can set up remarketing channels so that you can retarget customers who have previously done business with you. You may also use email and social media campaigns to get previous customers to recommend your company to new potential customers in their network.

How important is digital marketing to real estate?

The internet has changed the way people buy, sell, and rent homes. According to the NAR’s 2021 Profile of Home Buyers and Sellers, 41 percent of home buyers began their search for properties online, while just 19 percent contacted a real estate agent first. Their research also indicated that 95 percent of purchasers used internet resources during the home-buying process. Digital marketing is becoming more crucial than ever in the real estate industry. This tendency will only accelerate as more millennials become house purchasers in the coming years.

What are the types of digital marketing in real estate?

You may advertise your real estate firm using nearly any type of internet marketing. Here are the most prevalent forms of digital marketing in real estate:

1. Website Design

Creating a clean and professional real estate website to market your business is a crucial aspect of building credibility with potential clients. That might be a basic site for an agent to promote their listings using an IDX plugin, a blog to showcase your skills in your specific sector of real estate, or both.

2. Email Marketing

Email marketing is one of the most effective methods for real estate agents to turn leads into sales and build repeat business. You may segment your email contacts and send them tailored content using CRM solutions like Hubspot or Mailchimp to try to drive new business.

3. Paid Ad Campaigns

You may set up highly targeted advertising campaigns to advertise your service to individuals who are likely to require it using paid ad platforms such as Google Ads and Facebook Ads. You may use Google Ads to target keywords that consumers use while looking for real estate experts in your region. You may use Facebook Ads to conduct Dynamic Ads for Real Estate to highlight your listings, Testimonial campaigns to drive referral business, and video ads to showcase your property or promotional films to potential prospects.

4. Social Media Marketing

Social media networks enable real estate professionals to develop a network of followers, grow their network of potential clients, and market their brand directly to their target audience. Real estate firms may offer their knowledge directly to their target audience and develop credibility by generating informational material and publishing it on social media channels.

5. Video Marketing

Video is an exceptionally effective tool for real estate agents to exhibit their homes or market their skills in their respective industries. Listings featuring property videos and/or 3D tours always outperform those without, and many real estate experts have created a big following by simply sharing their thoughts and experience on video sites like YouTube.

Which platform is best for real estate advertising?

Which real estate advertising platform is most suited for your business is primarily determined by the sort of real estate business you have. Digital Marketing Platforms such as Agent Promovator have the biggest potential audience of buyers and renters for agents and brokers. Mobile applications like AirBnB and Vrbo might be lucrative sources of revenue for short-term rental landlords. Content marketing may be an effective strategy for B2B real estate enterprises to demonstrate credibility and competence with their target audience.



Mario Grigorescu

Owner&Founger at Agent Promovator - Digital Marketing Consultant - Google Partner Engagement Specialist [SEO & SEM]